10 Advantages of Social Media Marketing for Your Business
Increased Brand Awareness
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure
More Inbound Traffic
Every social media profile you add to your marketing mix is a gateway to your website
Improved Search Engine Rankings
58% of marketers who have been using social media for one year or longer still see improved search engine rankings
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Higher
Conversion
Rates
51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales
Better Customer Satisfaction
Every customer interaction on your business's social media accounts is an opportunity to publicly demonstrate your compassion for your customers
Improved Brand Loyalty
Regularly engage with consumers & develop a bond with them. This will lead your business to improve the brand loyalty
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More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication
Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy
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Gain Marketplace Insights
You can see customer' interests and opinions that you might not otherwise be aware of if your business didn't have a social media presence
Thought Leadership
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field
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