Audiences on Twitter are looking for brands that Tweet authentically and stay true to their voice. It can be easy to jump on the latest trends to appeal to the masses
Tweets with hashtags get almost double the engagement of Tweets without hashtags, but don’t load up your Tweets with every hashtag you see.
Using paid ads on Twitter is a great way to reach your audience more directly than waiting for organic reach.
Twitter is all about creating a two-way channel of communication with your audience. It’s essential to create content that encourages your audience to engage with your Tweets.
Having a solid content strategy lets you visualise what you’re looking for from each of your social media profiles and lets you get the most out of your presence on each network.